Making a Marketer 2 | A Marketing Festival Documentary

Dive into a feature-length documentary that tackles today’s biggest marketing challenges, featuring insights from Prof. Byron Sharp, Prof. Mark Ritson, Zoe Scaman, Tom Roach, and other industry leaders.

Explore the never-ending debates shaping the field, strategies for small and medium-sized businesses to thrive, the transformative impact of AI on marketing’s future, and essential tips for marketers aiming to stay ahead.

If you enjoy the documentary and appreciate the depth of the conversations, then it’s time to mark your calendar for April 30. Join us in the heart of Europe, in Brno, for Marketing Festival.

This isn’t just another event. It’s a movement built to push marketers forward and elevate the industry—something we’ve been doing since 2013.

Learn more at https://www.marketingfestival.cz. Tickets go on sale November 20 at 10:00 AM CET.
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Chapters of the documentary:
0:00 Intro
2:44 STP (Segmentation, Targeting, Positioning) vs. Mass Marketing
11:17 How Brands Grow by Bass-Ehrenberg Institute
19:37 ROI-style metrics & implications on marketing strategy
29:58 How to justify your investment to brand when it is a challenge to measure it
35:11 Brand & Pricing Power
38:30 Brand vs Product discussion is dumb
42:31 Brand vs Performance split
46:41 How to apply big marketing theories to small and media companies
55:34 AI marketing in small business
58:24 Synthetic data in marketing: Future or a wrong way?
1:06:07 AI automated marketing
1:15:18 What’s holding marketers back?

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